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Brand, marketing, communication

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From crafting compelling brand narratives and optimising portfolios to driving transformative customer, employee and stakeholder experiences, we bring strategic depth and innovation to deliver breakthrough communication ideas and strategies.

Our services include:

Brand:

  • Craft brand identity, positioning, and engaging narratives.

  • Navigate brand architecture and naming, including post M&A transitions.

  • Optimise brand portfolios, establish partnerships, and manage licensing.

  • Develop robust brand guidelines, policies, and metrics.

Value propositions:

  • Uncover functional, emotional, and self-expressive benefits.

  • Map markets to identify white space opportunities.

  • Facilitate design workshops to co-create innovative products and services.

Customer experience (CX):

  • Map customer journeys by segment, identifying touch points and proof points.

  • Define ideal branded customer experiences, benchmarking across sectors.

  • Analyse purchase funnel performance, identifying areas for improvement.

Stakeholder management:

  • Map stakeholders and implement effective strategies.

  • Utilise systems thinking and adaptive leadership.

  • Develop stakeholder communication plans and foster co-creation.

Employee experience (EX):

  • Construct 'day in the life of' profiles by function/segment.

  • Conduct employee surveys focusing on hands, hearts, and minds.

  • Create an impactful employer brand and employee experience.

  • Measure impact, including recruitment and retention.

Marketing and communication:

  • Develop comprehensive marketing and communication strategies.

  • Craft effective content and implement digital and social media marketing.

  • Optimise SEO and channel strategies for increased visibility.

  • Provide toolkits for streamlined implementation.

  • Measure performance and implement improvement strategies.

AI transformation:

  • Utilise AI for multimedia content creation and optimisation.

  • Implement AI-powered personalisation, targeting, and real-time performance optimisation.

  • Leverage AI for customer relationship management, chatbots, predictive analytics, listening tools, and idea generation.

  • Streamline marketing processes and enhance efficiency with AI-powered automation tools.

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